Leverage the Power of Purpose to Create Competitive Advantage & Strengthen Sustainability

Operational resilience, value creation and sustainable growth are strengthened when your organisation is led by a compelling purpose.

So, it’s timely for leaders to look at how they can truly integrate purpose into everyday activities. Aligning your organisation’s sustainability – social, and  environment impact - to your purpose is a further opportunity to introduce innovation, create competitive advantage, and increase market share. 

Business has an opportunity to unlock the power of purpose by aligning purpose and impact with their superpowers. Your superpowers are activities and actions you do as a business, that often gives you a leading competitive edge. They can also contribute to your sustainability journey. 

One way to align your purpose with sustainability is to fully understand what core activities of your business contribute to sustainability. 

Knowing what makes your organisation unique and confidently taking your teams on that journey is essential in creating a culture of shared purpose. 

Doing this will ensure that sustainability is part of the mission and an integral part of the organisation. When setting goals for sustainability, ensure that they’re linked to the core purpose of the organisation and that the team’s collective efforts are focused on achieving them. 

To be successful, sustainability needs to be embedded as part of everyday business activities and requirements. Showing commitment to sustainability supports employees and stakeholders to do the same. Incorporating a sustainability goal with your business’s core purpose can lead to new possibilities such as expanding into new markets, unlocking customer opportunities, and developing an innovation culture. 

Not to mention, a strengthened reputation that can help increase market share and visits from customers. Ultimately, aligning your purpose to sustainability is a way to create value for the future and move the needle on future-proofing your business. It’s an opportunity to create long-term environmental, economic, and societal value by approaching decision making in a mindful and purposeful manner to succeed.