Katharine Broughton
Katharine helps purpose-driven businesses unlock new ways and opportunities to make a social impact and ensure they are a force for good.
Katharine worked with the team at Eat My Lunch from inception, focusing on communications, impact measurement and stakeholder engagement. She also facilitated and co-designed Street Guardians, an initiative which provided choices to people begging in central Auckland, which was a finalist in the Sustainable Business Awards Partnering for Good category. As project manager for social agency Lifewise, she facilitated, co-designed, and consulted on mental health and addiction solutions for Rangatahi, plus alternative housing solutions for rough sleepers.
She has also helped co-design social impact measurement frameworks, conducted interviews, reviewed data, delivered research, and written social impact reports. Her approach is human-centred, and design-led ensuring people are at the heart of the journey.
As a strategic thinker with natural creative ability, Katharine enjoys working with businesses that are focused on a sustainable future helping to facilitate, develop and execute purpose led business and sustainability strategies. Her aim is to help develop solutions that are simple creating a model of impact that’s generative rather than reductive. She believes that sustainability is moving beyond doing the right thing—it gives business a competitive edge, it drives growth, enables connections, and delivers impact to customers and communities.
A vision for a better tomorrow underpins Katharine’s approach to strategy and communication. She will help you navigate this journey in a thoughtful, considered, and authentic manner that adds value to your business and benefits society.
Katharine loves helping people and organisations find their voice and tell compelling stories. She ran an award-winning marketing communications agency for 18 years, leading marketing communication, brand building, brand reputation, stakeholder engagement, and communications strategy for local and global brands.
Katharine has completed the Sustainability Reporting – GRI Certified Training Course, and most recently completed the University of Canterbury online learning course Shifting Business to Net-Zero.
https://www.linkedin.com/in/katharine-broughton/
Anna St George
With more than 20 years of Marketing, Media and Advertising extending into global Partnerships - the common thread is looking to align businesses with a pathway forward, ensuring that forging less charted territory, is not a limiting factor.
She has a particular interest in social impact and ensuring New Zealand is taking initiatives to be ahead of the curve particularly around environmental, social and governance.
Regarded as part strategy, and equal parts ideation and data-science, Anna is always looking for ways to raise the bar and help companies design their focus by helping them draw out the right insights.
Over the past 7 years via her avocado orchard she has experienced first hand the headwinds of change and influence for ‘responsible business’. For her this has been the single biggest factor to really create the impetus to encourage NZ companies to get on the bus for a better future.
Anna is now pouring energy into supporting businesses with marketing and finding their purpose alongside developing sustainability strategies that will align with international frameworks and models.
https://www.linkedin.com/in/annastgeorge/